Tomorrow's Coffee was conceptualized less than a year ago and its brief life has already shown great promise and possibility. It was founded upon the idea that the world can be changed for the better, if not for us, then for those who will come after us.
Fair trade products are undoubtedly a step ahead of their competitors and it does make a difference on a global scale. Be apart of something bigger and treat yourself to a bag of coffee that tastes as good as the impact that it has on the world.
Here's the deal, coffee farmers grow coffee trees in full sun to increase productivity. This practice is not only worse for the trees (it cuts their lifespan in half), but also has devastating effects on the environment. The first and perhaps worst effect is that the rainforest is cleared to create full sun fields for the coffee to be cultivated. This of course displaces and kills ecosystems and organisms that rely on the rainforest for their existence.