]]>Yesterday is history, tomorrow is a mystery, today is a gift of God, which is why we call it the present.
― Bill Keane
Fair trade seems to be a phrase that a company slaps onto their product in an attempt to trigger a feeling of superiority in their iced coffee sipping, “aware” consumers.
But isn’t that what Tomorrow’s Coffee is doing?
If you have a bag of Tomorrow’s Coffee in hand, you will undoubtedly see the fair trade certification stamped proudly on the front. Though this isn’t a cornerstone of what our product and organization is all about, it is definitely an extremely important part of a change that we want to see in the world.
So what is fair trade?
Fair trade is a system of business practices driven by communication, transparency, and respect in an effort to create an international trading system that is mutually beneficial for everyone involved.
Coffee that has been certified as fair trade meets these requirements and everyone from consumer to farmer reaps the rewards. So, here are 5 reasons why you should invest in fair trade products.
There are many more benefits associated with fair trade and the effect that these practices have in developing countries and communities is apparent. However, one of the biggest misconceptions about fair trade products is that they will be more expensive than similar products available on the market. This is untrue because the supply chain is streamlined which greatly reduces costs. The result is competitively priced products that have been produced in a way that is better for everyone involved.
Fair trade products are undoubtedly a step ahead of their competitors and it does make a difference on a global scale.
Be apart of something bigger and treat yourself to a bag of coffee that tastes as good as the impact that it has on the world.
Learn more about Fair Trade here:
https://www.fairtradefederation.org/
Support Tomorrow’s Coffee and change the world here:
aaaand here:
So you have questions and you want answers. Awesome, the world needs more people like you! So here’s your guide to organic coffee.
Organic coffee is coffee that is grown without the aid of synthetic pesticides, fertilizers, herbicides, fungicides, insecticides, chemicals, and all types of unnatural things that sound equally toxic.
Why does this matter?
I for one, prefer to ingest as few synthetic chemicals as possible. Therefore, I do what I can to eat and drink organic products whenever they are available. This is a great practice when it comes to coffee because many coffee farms (especially big name brands) rely heavily on the use of a wide range of chemicals to produce their coffee.
The world has a huge demand for coffee. This high demand has proved to motivate some producers and brands to employ farming practices that focus on increasing production and reducing the associated financial costs. However, these practices tend to cause collateral damage resulting in negative effects on the environment and even the contents of your morning cup of joe.
Here is the basic process when it comes to mass growing coffee. First, coffee will need to be grown in fields so the land (usually rainforests and other important ecosystems) is cleared so that there is a great big field where loooooots of coffee plants can be planted. Next, they pack these plants into the available space in direct sunlight and force feed them a laundry list of synthetic chemicals to enhance growth, kill diseases, kill insects, kill pests, and kill other plants. These are things you do NOT want dumped into the environment let alone your coffee. The thing is, coffee plants wouldn’t even need these chemicals if they were grown the way that coffee plants normally grow.
The good news is that the easiest way to fight these practices is to look for coffee that is certified organic by a credible institution. To meet the requirements to be certified organic, farms must meet a strict set of regulations and pass inspections. These organic practices promote shade grown coffees and the use of natural alternatives to the synthetic chemicals for healthy plants.
So, arm yourself with a large mug and sip your way to victory with a cup of Tomorrow’s Coffee. One of our four amazing certifications is certified organic by the Baystate Organic Certifiers.
This is just one of the reasons that we are the best coffee for the world.